Last week, our team did a presentation about Apple and its new operational system iphone OS 3.0 that will be coming soon in the summer.

Our purpose was to present the new strategy of Apple and new features of iphone OS 3.0. Our guess is that Apple is trying to sell ways for you to realize your dream. How? It is doing it by offering its new services platform where it enables new and existing Apple Store users to sell their products and services in a very easy and fast way.

We began the presentation by giving an overview about Apple and the new features of the new OS. Then, we tried to analyze the impact of the new OS to Apple’s main stakeholders: customers, hardware manufacturers, applications’ developers and content providers, and competitors. We closed the presentation linking with what everyone here at the Future Centre is studying and of course, raising many questions about the future:

- Will Apple Store be available in other cell phone manufacturers’ products?

- Only Apple devices carry Apple Store: for Apple, it might be its strength, but for the consumer, is it a positive thing? You, as a consumer, would you like to have more than one platform in your cell phone? Would you like to have Windows Mobile and iTunes in the same handset?

- Will Apple have a strong competitor in the future?

- My colleague just got her first smartphone, and as a matter of fact, this smartphone ended up to be an IPHONE! Her insight was that once you have an Iphone, you don’t get away from it! Iphone basically fulfill many of your needs: entertainment, games, agenda, flashlight, social networking, etc, etc… Yes, sure… you can get many out of the 35000 applications available to be downloaded at Apple Store! But like she said: You live in Apple’s world! You get so fascinated with surprises that Apple offers you on a daily basis that you don’t think about switching to another handset. Do you agree?

- It seems that Apple is also trying to target the corporate market by creating strong partnerships with big companies like Oracle on one hand and on the other hand, its competitor, Blackberry seems to go in the opposite way trying to attract the consumer market.

Well, those were a few questions that we raised during our discussion. What’s your opinion? Would you like to join Apple’s world or you’ve already joined? J