A previous post talked about the new eBook device “nook” introduced by Barnes & Noble. The announcment follows the book price war between Amazon and WalMart that happened just one week before. I’m wondering if the publishing industry is entering a 2nd business evolution after the internet era. In this post today, however, I just focus on the eBook reader market.
Amazon says that people using Kindles now buy 3.1 times as many books as they did before owning a Kindle. Sony says that its eBook customers download about 8 books a month, on average. These numbers show a 6.7 books purchasing increase with respect to the average American buyer in 2008. I still worry about the near future growth of the eBook market, although I really want to have one for myself as well. Consider these two aspects :
1. Recession is a 2-side sword for the eBook sales. One advantage of the eBook sales is the changing in the cost structure; because of that they can tag a much lower price than traditional book, and more customers are aware of the lower price tag. On the other hand customers will tight their gadget expense during recession.
2. The sale growth of ebook readers might slow down if there is no more fundamental materials to be offered in the near future. Addressing new cosntituencies like the education and corporate market. The particular market sector couldn’t sustain the whole business.
The cool thing that hit me after studying these eBook devices is that I discovered that most of them had already solved my concerns related to the customer behavior part. For instance, you can find beautiful Text Highlight and Note functions in Sony’s PRS-600SC. And “Lend-me” function in Nook. Purchasing availability when traveling abroad on Kindle.