“The application store has certainly been the highlight of the key mobile players’ strategies this year, but Google claims stores do not represent the future of the industry.” – http://www.rethink-wireless.com/?article_id=1691
Seems that everybody is doing the same but the same, in most cases, doesn’t reflect the best opportunity. As I wrote in another post, mobile business may not be only about Apple Store and how to copy their biz model.
Whilst all the massive players are riding into the same direction Google has two battle fronts going on. The first one is the Android platform and the other is the Chrome OS, basing all the services on the still unborn operational system browser thereby converging every service into the cloud.
In times where cloud computing has shown its major weakness on the Twitter hacking case, more important than the details is the fact that Google has more than one strategy. There is a common statement in the business area that says that if you bet all your objectives on a single target the chances to succeed are inversely proportional than betting on multiple targets.
Ongoing projects in the market:
1) T-MOBILE hands together with HTC and Google developing the Android handset and deploying it in the market – HTCTouch3 (Magic). This new handset will focus on the user personalization and not just preloading innumerous applications.
2) Microsoft, T-MOBILE and Vodafone working on separate application stores.
The basic strategies of TELECOM companies are: strong partnership with phone’s manufacturers and development of application stores or platforms where the companies can leverage on this opportunity. Software as a service, cloud computing.
I wonder if TELECOM companies alternatively could, for example, try these opportunities:
1) How to use the next generation network as a seed? Is it feasible, for example, to develop specific encrypted data packets (transportation OSI level) that can flow inside the network with a priority mode, bypassing all the ordinary traffic? That would be ideal for financial operations including mobile payment.
2) Build strong partnerships with companies that work with RFID on logistics, NFC on mobile payment and digital photography camera manufacturers, and use our sales force capillarity to spread new connectivity services thereby joining forces to offer the customer a more personalized solution in a revenue sharing biz model.
In the end it is just like genetics: mixing ideas (genes) in order to have a healthier ($) specie (company).