150 years of Italian unification and the new mediaTuesday, March 22nd, 2011 by Fernando Senra
Celebrating this week the 150 years of Italian Unification, it comes to mind all the cultural aspects that create a nation. Since the formation of the territory, the language and the culture that within its locals variations create the sense of nationality.
The audiovisual is an important aspect of the formation of a culture. With its visual references found in art, photography and cinema. Italy especially in the cinema field will always be referred and remember for one of the most important movements in the contemporary cinema history, the neorealism. Studied by many, it was so well translated in its core by the great cinema critic AndreBasin.
This movement and its productions were only possible through the cultural and historical aspect upon it was found on. It represents best the evolution of the personification of a nation, and created some of the strong image references of the cinema and the Italian culture.
Nowadays the same territory and its cultural aspects are been reinforced and revised by the digital technology. The virtual world of the internet recreates new contours based on the real world that surrounds us. Its experiences and possibilities translated in a different dimension that is already part of our everyday life.
Instruments like mobile phones, computers and tablets help increase the connectivity and dynamics of the process with instant access. Services provided by Telecom Italia help make it possible. But new ways of making it better are being developed, like the project I am involved in at the Future Center.
Marco Polo 2.0 is a platform that comes to connect the territory, local service and culture with the World Wide Web experience. Connecting different communities, relating the real and virtual worlds. Italian cultural and lifestyle in multimedia contents, making larger experience of the territory possible. Reinforcing the sense of Nation through out the new media.