Do You Know How Many Stars Your Business Has? Less than 4? Oh oh….Thursday, March 3rd, 2011 by Juliana Maria Magalhães Christino
If your business has scored a low evaluation from social networks, less than 4 stars, your company might not be taken into account during the selection process by your potential clients using a mobile search engine.
Google has introduced several new features to its mobile search for iPhone and Android, including the ability to filter results by star rating, distance and businesses that are open.
For example, a user might only look for restaurants that are open right now, within a two-mile radius of his/her current location, that have a rating of four or more stars.
Searching for nearby restaurants or other points of interests on a mobile phone can be a slow and boring experience, and this feature could speed it up considerably.
Other new features include review images in search results and small design changes such as bigger buttons for viewing a map and the ability to call a business.
To try out Google’s mobile Places search, open www.google.com on your mobile browser and click on the Places link at the top of the page. The new features also work when you do a search for businesses on Google Maps on an Android device.
And one last thing: keep monitoring what is being said about your company on the internet! Social networks are getting more and more powerful every day more, so it is better to learn definitely how to deliver value to your customers in order to have a “real” good reputation in the “virtual” world. Are there, still, two worlds???
It is important to notice how Social Networks are creating on the one hand Virtual Ambients and on the other hand they are aggregator for business ecosystems. In this decade we are going to see a growing use of Social Networks as market places and they are likely to become embedded in the distribution chain of many industries. This is quite a change and enterprises have better to prepare themselves.