From Crowdsourcing to BizTuesday, July 27th, 2010 by Roberto Saracco
Three years ago Global Motion Media released EveryTrail, www.everytrail.com, an application running on cell phones (first was on iPhone, now you can use it on RIM and Android as well), letting people track their whereabouts as simply as pushing a button. They could record where they went, how long time it took, where they stopped and so on. In a short time hundreds of thousands of trails were created and more are being created every day.
The recording of your whereabouts obtained by the GPS could be extended by including photos you took on the way and comments. In addition Google maps is glued under the path to show exactly where you went and addditional information on sights and commercial enterprises could be added.
All this information could be used as personal diary or iit could be shared freely letting other people browse you trail and make use of your experiences. Most people choose to shase. All together they created, and are creating, a wealth of information. It is crowdsourcing at its best.
Now Everytrail has announced the availability of guides you can buy. They are a collection of information and trails provided by users and each one has been revised and ranked. There are guides for every parts of the world, a mapping much more detailed than the one you can find on Lonely Planet and much more accurate since it is likely to find something that has been created in the last month and possibly just few days before. The nice thing is that you can look for and download trails where you are, on the spot, asking for trails in that area. It is instant gratification and I am sure there will be enhancement letting people to filter trails based o their profile.
Now Every trail is really on business and by making money it is providing a service to all of its users, starting with the ones that contribute informaiton. In fact, every time you contribute information you get points that can be redeemed to download maps on your phone.