Experience is everything!Thursday, July 8th, 2010 by Roberto Saracco
You have probably seen some of the ads built on iAd from Apple and you might have read comments on various blog about what is nice and what could be better. Anyhow, take a look at one of them like the one here:
I don’t know about you but I get a completely different feeling and experience from this ad. I get involved, I can interact in ways that suit my interest. It is quite a different experinece from that sort of interaction provided by other ads where what I can do is just click through and be taken to the advertiser home page for more…of the same.
I wonder what the experience would be if it were possibile to merge in the ads, and thus reshape it, my previous experience. A (my) trusted service provider might share some information to the advertiser in such a way that the ads would fit my context. That would bring the experience to a higher level.