Did you know that if Facebook were a country, it would be the third most populated in the world, behind China and India? And did you know that one-third of women aged 18-34 check Facebook when they first wake up, even before going to the bathroom?
I didn’t know about that and much more before reading an interesting work made by Marta Kagan, Managing Director for Espresso, a marketing agency specialized in “brand infiltration”.
Below, in a nutshell, a few numbers taken from “What is social media now?”.
- 500 billion: the number of minutes spent on Facebook per month (last year it was 150 billion);
- 500 billion: the number of peer influence impressions Americans generate per year via social media (62 percent of those impressions come from Facebook);
- 25 billion: the amount of content shared each month on Facebook (more than 6x last year’s volume);
- 4 billion: the number of images hosted on Flickr (13x more than the Library of Congress);
- 2 billion: the number of YouTube videos viewed per day (2x last year’s volume);
- 27 million: the average number of “tweets” per day on Twitter (8x last year’s volume)
- 24 hours: the amount of video uploaded to YouTube every minute (more than 2x last year’s volume);
- 7 hours: the time it took for LeBron James to amass his first 150,000 Twitter followers.
Is there still someone who believes that social networking is a fad?
Costumers are in the center and in control: the democratization of the Internet.
Before of the debut of the Ford Fiesta in the US, Ford kicked off the social media campaign named “The Fiesta Movement” where they handed 100 young influencers a Fiesta, asking them to document and share their activities via social media. The result was thousands of original contents and tens of millions of media impressions and an unthinkable goal: making 60% of the public aware of the car, without spending a dime on traditional media.
Forget your brand, it’s up to the public.
After that Greenpeace launched a social media campaign against Nestle for its use of palm oil related to the rainforest destruction, the food giant announced to eliminate from its supply chain every single ring involved in the destruction of the rainforests.
New Marketers in the New Media Era.
Shoes of Prey, an interesting company I wrote about in a post, hired a seexteen-year-old YouTuber to promote its design-your-own-shoes website. Soon the video became the #1 most commented and #5 most viewed on YouTube.