Archive for February 26th, 2010

The partecipation to the Various Social Platforms: Users Choose According to Age

Friday, February 26th, 2010 by Gianni Fettarappa

Young children prefer network Bebo, Twitter attracts an older audience  while LinkedIn is crowded with over forty to share their curriculum. The  ecosystem of social networks can be classified according to the age of the participants.

The appeal is determined by various factors: the popularity of the social network, the interest of the topics discussed and the  membership age of users.

The pingdom report ( shows that 25 percent of Users in the 19 main social  networks monitored (Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg,  Delicious, StumbleUpon, FriendFeed,, Friendster, LiveJournal, Hi5, Tagged,  Ning, Xanga,, Bebo) are between 35 and 44 years and the average Social network user is 37 years old.

From this analysis, we understand that digital life is not only for young people  but the market is just ready and mature to be exploited. If the average person  that share his life online is about 37 years old it is easy to imagine how much  data of value and content are available in the new gold mine of personal metadata.