Augmented Reality Enables Augmented Identity: To Identify People Just by Pointing your Phone
Wednesday, February 24th, 2010 by Gianni FettarappaThe company “The Astonishing Tribe” (TAT) www.tat.se, developed an application called Recognizr that lets users point the mobile phone at a stranger and automatically know a lot of things about him…
This remarkable way of using face recognition and augmented reality applied to the social networking world opens new scenarios of digital life, entertainment and communication.
The head of user experience research at TAT says: “It’s taking social networking to the next level,” and then “We thought the idea of bridging the way people used to meet, in the real world, and the new Internet-based ways of congregating would be really interesting.”
When a user points the camera phone at someone near him the application detects the face of the stranger and creates a signature for him. If the subject opted in to the service with a profile and photos then the service sends information about links to his profile on his social networking sites.
For istance, one cases of value about security could be the ability to identify the face of a known criminal from a crowd.
It is easy to understand the potential for this kind of technology within a few years, becoming ubiquitous in an individual’s digital life; of course people are scared about privacy, but I think the privacy issue would not be a problem if the application allows the person to be “identified”, opting in to the service 
Tags: AR, social network