Google’s Decentralized Social Network strategyWednesday, May 27th, 2009 by Gianni Fettarappa
Google vision is now to aggregate a social network without creating an explicit social network (http://www.google.com/profiles) and to overcome the failure of Orkut. The solution is Google Profile: starting from the profiles of the users.
Google has all the components of social networks in his existing services. For example contacts in Gmail and Google Talk can became the list of “friends” of a virtual social network.
In Google Profile, users can share web content and include links to their blog, online photos, and other profiles such as Facebook, LinkedIn. Users have control over what others see.
Google could become a hub of social communications and media sharing (YouTube, Picasa, Blogger, Gmail and of course its search engine) and now the idea is to give the user the possibility to link all together with Google Profile
1) Receive messages. (with a Google Account )
2) Add photos. (from Flickr or Picasa)
3) Create a page about you.
4) Add your contact information. (You control who sees it)
5) Add links to your other profiles and sites. ( Blogger blog, public Picasa Web Albums and Google Reader, Twitter, MySpace, Facebook, and LinkedIn)
6) Show your location (Google maps)